Press Release
May 30, 2025
The Bank of the Philippine Islands (BPI) solidified its position as a leader in customer experience innovation after securing multiple accolades at The Digital Banker’s prestigious Digital CX Awards 2025.
BPI was recognized at the Digital CX Awards 2025 for its outstanding achievements in customer experience and digital innovation.
The bank was recognized across several categories for its pioneering efforts in enhancing digital experiences, affirming its unwavering commitment to customer-centricity, innovation, and digital transformation.
BPI’s Customer and Marketing Group was named:
- Winner: Best Use of Customer Feedback – Philippines
- Winner: Most Improved Customer Loyalty Program – Philippines
- Winner: Outstanding Chatbot Customer Experience – Philippines
- Highly Acclaimed: Best Technology Implementation for Digital CX
BPI Wealth also received the following honors:
- Winner: Best Wealth Manager for Digital CX – Philippines
- Winner: Outstanding Innovation in Digital CX – Fixed-Income
- Highly Acclaimed: Best Digital CX – Account Opening and Customer Onboarding
BPI Agency Banking was also awarded:
- Winner: Excellence in Customer Innovation – Philippines
Meanwhile, BPI MS Insurance Corporation (BPI MS) was recognized as:
- Winner: Outstanding Use of Digital Channels for Improved CX – Insurance
- Highly Acclaimed: Best Digital Insurance Product for CX
Additional honors include:
- Highly Acclaimed: Best Digital Bancassurance – Retail Loans and Bancassurance Group
- Winner: Outstanding Digital CX for Financial Inclusion – BPI Direct BanKo, Inc., A Savings Bank (BanKo)
- Winner: Outstanding Digital CX – Supply Chain Finance – Institutional Banking Group
In the Digital CX Awards, a ‘Winner’ recognition represents the highest level of excellence for the category. Meanwhile, ‘Highly Acclaimed’ honors are given in particularly competitive categories where judges determined that one (or a maximum of two) other institutions merited a distinguished level of recognition alongside the category winner.
In photo (L-R): Noriyuki Kobayashi, President of BPI MS; Dominique Ocliasa, Head of BPI Business Banking; Rod Mabiasen, Jr., President of BPI Direct BanKo, Inc.; Dorina Carita Funk, Marketing Head of BPI Business Banking; Maria Angelique Rualo, Head of BPI CX Insights & Governance, Customer Experience Center; Freida Lisa Pestio, Head of BPI CRM Channels and Innovation; Lea Maranan, Head of BPI Wealth Experience Management, Business Services and Operations; Jonathan Tiangco, Deputy Operations Head of BPI Wealth, Business Services and Operations; and Luis Victor Herrera, Head of BPI MS Operations.
These recognitions reflect BPI’s ongoing efforts to elevate customer experience through innovation and collaboration across business units. From improved use of client feedback and digital insurance innovations to pioneering financial inclusion, each award underscores the bank’s mission to deliver seamless, inclusive, and empowering financial services through digital platforms. The accolades also highlight BPI’s cross-functional collaboration, with various groups working in sync to elevate client experience and engagement.
“We are honored to be recognized by The Digital Banker for our customer experience initiatives. These awards reflect the passion, discipline, and commitment of every BPI employee in living out our Customer Obsession and N.I.C.E. values—nurturing relationships, innovating wisely, collaborating effectively, and executing with discipline,” said BPI President and CEO TG Limcaoco.
In 2024, the bank reported over 13 million clients and recorded 377 million transactions across its seven digital platforms, including the BPI App, VYBE by BPI, BPI Trade, BPI Wealth Online, BanKo App, BPI BizKo, and BPI BizLink.
“As we advance our digitalization journey, we remain focused on delivering exceptional experiences that empower our clients and bring us closer to realizing our vision: to build a better Philippines—one family, one community at a time,” Limcaoco added.
The Digital Banker is a globally respected publication serving the banking, insurance, and fintech industries. Its annual Digital CX Awards program is the only initiative dedicated to recognizing and benchmarking excellence in digital customer experiences across the financial services sector, making it the industry’s most comprehensive and competitive assessment globally.
Discover more
