BPI Asset Management and Trust Corporation, the wealth management arm of the Bank of the Philippine Islands (BPI), announces its new business name, BPI Wealth – A Trust Corporation, or simply, BPI Wealth. The move aims to better connect with various client segments and further communicate the company’s breadth of expertise as the trusted leader in the asset and wealth management space.
BPI Wealth’s bold new identity and positioning is anchored in its strengths – robust investment process, unparalleled risk management framework, best-in-class investment professionals and wealth advisors, and a wide range of innovative investment solutions. The company also renews its commitment to deliver superior customer experience for its individual, corporate, and institutional clients.
“At BPI Wealth, we will continue to be your trusted partner in navigating volatile financial markets, in guiding investment decisions, in constructing portfolios, and in creating a legacy for future generations. We will continue to offer the best-in-class asset and wealth management solutions to enable you to live your best life,” says Maria Theresa Marcial, President and CEO of BPI Wealth.
The company also unveils its new campaign, #liveyourbestlife, which echoes its commitment to empower customers to fulfill their highest aspirations with the help of BPI Wealth.
“We recognize that our clients want a name they can trust to address their complex financial needs. They want a name they can trust to help grow their hard-earned money. They want a name they can trust so they worry less about their investments, so they can do more, explore more, and live more. That is our brand promise,” said Marcial.